Competitive Environment of M.I.C.E Tourism in Vietnam Essay Example

Competitive Environment of M.I.C.E Tourism in Vietnam Essay The Five Forces model of Porter will be applied in this part ?Bargaining power of customers Although there are some strong competitors are also providing M. I. C. E, the market in the North is joined by very few players. Therefore, the choices for Northern customer are somewhat limited. Despite the fact that they may come to Saigontourist of FidiTour in the South but it seems to be no convenient and cost effective. Hence, the bargaining power of customers in the market for NACI is at moderate level. It is also notable that for M. I. C. E tours, customers are more likely to come back for more if they satisfied, so that brand loyalty exists. As the result, the company should try to provide the customer with the value they demand and together with reasonable post purchase services, NACI may win their hearts. ?Bargaining power of suppliers In the context of an M. I. C. E tour, the suppliers would be ticket providers, transportation companies, and some related services providers. The number of these players is not small. Therefore, company can have many options when deciding these suppliers (most of them) and the cost of switching is not quite significant. On the other hand, some suppliers have relatively high power. For example, if NACI order the flights from Vietnam Airlines, and due to some economic influences; they may change the faire and the company still has to take the price even when they cannot renegotiate with customers about the changes in transportation cost. Therefore, the bargaining power of suppliers over NACI may vary due to the type of services/ products they provide to the company. Threats of new entrants Vietnamese Government tried to promote the country as the destination for tourism; they even paid nearly $280 thousand for an advertisement on CNN about Vietnamese attractions (Vietnam Travel, Vietnam tours with foot prints, 2008). Also in the focus point, the development of M. I. C. E is encouraged by government policies. Although the demand for this type of tour is increasing s teadily, the market is still very new and very promising. However, as the matter of fact, any tourism company want to offer and operate an adequate M. I. C. We will write a custom essay sample on Competitive Environment of M.I.C.E Tourism in Vietnam specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Competitive Environment of M.I.C.E Tourism in Vietnam specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Competitive Environment of M.I.C.E Tourism in Vietnam specifically for you FOR ONLY $16.38 $13.9/page Hire Writer E tour would be required to have high investment in term of infrastructure, distribution network, relationship, etc. Besides, since the business of M. I. C. E is B2B type, the customers (business clients) are more likely to come again if they satisfy with the value the received. By building up this relationship, business customers can have higher certainty on what they paid for. And brand loyalty exists. Therefore, the market is still open for new players, but not anyone can become new entrants. One must have strong financial situation and expertise to compete in the industry. Threats of substitutes The feature of the M. I. C. E tours is gathering customers in one location in a combined package including business and entertainment activities; and customers may come from different places. Therefore, there are no other tours that have similar functions in the industry; and company will not have to worry about the threats of direct substitutes. On the other hand, due to the hard conditi on of economic, many companies and organization might want to cut the cost, while the expenditure of activities in M. I. C. E tours can be quite significant. Hence, these companies might think of using advance of information technology instead of using the traditional M. I. C. E tour. That technology is called voice IP it allows people to talk and even see each other over the internet from different locations. By using it, people can still holding virtual conferences without gathering in a real physical place. The advantage of this technology is lower cost, more convenient. However, people will not have the entertainment elements as in the traditional way; besides, virtual communication does not ave effect like a face to face one. Therefore, this is somewhat possible but not clearly a substitute ?Competitive rivalry within the industry Main operation areaStrengths achievements SaigontouristSouth VietnamHave been doing business for more than 30 years, The name Saigontourist have become well-known in the industry, and they are considered as one of the largest tourism companies in Vietnam. Being a member in the M. I. C. E Vietnam is also on e of their advantages in the market. FiditourSouth VietnamEstablished in 1989, known as Tan Dinh Trade Travel Service Co, they have good experiences and commerce support. Fiditour is also a big tourism company which name is known in some oversea countries. CITESouth VietnamEstablished in 1999, Best Travel Agency Indochina 2008 rewarded by Travel Weekly (Asia) Although there are some tourism company in the North of Vietnam are providing tours that have some features of M. I. C. E, however, none of them were able to offer the full package to customers. Comparing to the Southern competitors, its parent company is also well established and owing a wide relationship network. Besides, the company itself will have a five star resort being completed in year 2008. And one important thing is that NACI’s main operation area is focus on the North of Vietnam while the other three big competitors are doing business a little far away in the South. Hence, it would be reasonable to have a positive thinking that the market in the North is still open for NACI to launch this new tour.

Mall Observation Essays

Mall Observation Essays Mall Observation Paper Mall Observation Paper Shopping Mall Observation A sociological observation was conducted at Manhattan Village mall from 5:48 P. M. to 8:00 P. M. on Saturday, September 18, 2010. There were many different types of ethnicity and different ways of how people act. On the observation day, there were many people in groups of three or more. People tend to just worry about themselves and their own group. Many families brought little kids and let them play around the water fountain. People are so unique in so many ways such as different cultures, views, an d perceptions. In order to communicate and adapt to a new culture, people must learn to understand signs, norms, and social control. These three factors are important and touch almost every aspect of social life. According to Kerry Ferris and Jill Stein in The Real World: an introduction to sociology, a sign is â€Å"a symbol that stands for or conveys an ideaâ€Å"(101). Signs are price tag, a slow down sign, numbers, and etc. All signs convey information. Signs are the most common and they make everyone’s life a little easier. Gestures is an example of signs. Gestures are usually have to do with body movements. Even though signs are everywhere and all around, some people have to learn in order to understand what they represent. For example, during the mall observation, there were many sale signs outside of the stores. Those signs are very powerful because they attract customers and persuade them to come in. Sale has many meanings like what is on sale and how many percent off of that particular item. People are being tricked because these signs are big, easy to see, and outside of the stores. One couple walked by Gap store, they saw a sign saying, â€Å" 25% to 50% off on Summer Apparels†. They saw the sign so automatic their minds started to be curious and nosy. They went in, came out with one bag, and looked happy that they got a good deal. Another example was when the girl asked a security where to look for an elevator in Macys. She spoke broken English so the security showed her to look at the directions on top. These directions are signs and pictures to guide people. Signs are very important because some people would be lost without them. Norms are â€Å"the rules and guidelines regarding what kinds of behavior are acceptable and appropriate within a culture†(Ferris and Stein 104). According to Ferris and Stein, some norms are informal and formal. Informal norms are unspoken and formal norms are laws or rules. There are many norms that can’t be written but as humans being, people learned them quite well. To be specific, an informal norm in the mall would be standing in line to buy ice cream. People are waiting to buy ice cream patiently, no one is allow to cut in front of anybody. Another example of informal norm is invade people personal space. When walking around the mall, people are all scattered everywhere. Do not walk close to them or touch them because they will be irritated. Informal norms are no need to be written down because society teach people to follow it. As for formal norms, they are rules and laws. Formal norms are written down and expected to be follow. However, some people are going to break these rules or laws. Basically, everybody know that no pets are allow in the mall. There was a lady, probably in her early thirty, brought a dog and tried to hide it in her purse. Of course, the security caught her and asked her to leave the mall. She knew not to bring her dog in the mall but yet she did it anyways. Then another boy broke the rule by wearing a jacket with a hood in the mall. Hats, masks, and sweaters with hood are not allow. Everyone needs to show their face and not try to hide anything. The boy listened to the security and took off his hood. However, if the security sees that the boy puts the hood on again, then he has to leave the mall. These norms are important in the shopping mall because the mall should be a safe place for everyone to hang out. If there are no norms, people would trash the mall and the mall is no longer a safe place to hang out. Social control is â€Å"the formal and informal mechanisms used to increase conformity to values and norms and thus increase social cohesion†(Ferris and Stein 105). Everybody needs to follow and obey the rules or there will be consequences. However, social control is established by sanctions. According to Ferris and Stein, sanctions are â€Å" a means of enforcing norms†(105). There are positive and negative sanctions. Positive sanctions are approval such as handshake, smile, praise, or reward. Negative sanctions are disapproval like harsh words, fine, or even jail. Some examples of positive sanctions are when the employees greet and shake hands with the customers. Also, this one young girl picked up a piece of trash and put it in the trash can. The janitor came and said thanks. Some of the negative sanctions examples are when one little boy got asked if he took some candies. The boy was about ten year old and he took some candies from Godiva. Even though the security did not arrest him but the boy was ask to leave. The boy received some harsh words from the security. Also the lady brought her dog broke the rules so she has to be punished by leaving the mall. Social control and sanctions are important in a shopping mall because they give order and everyone must follow. Without social control and sanctions, people would do whatever they want and there will be chaos. This mall observation was a great learning experience. This world would be crazy and chaos if there are no signs, norms, and social control. People would disrespect one another and there would be no order. This observation was interesting because it gave knowledge about human social activity. All people are trying to obey rules and regulations. However, there will always be someone who breaks the rules in order to adapt to a new culture.

Crime and Punishment in UK Essay Example | Topics and Well Written Essays - 1750 words

Crime and Punishment in UK - Essay Example The criminal Justice act 2003 was enacted to reduce the crime by deterrence and by taking the preventive steps like supervising in the licence period and taking into custody when there is a need. The minimum time prescribed for a sentence in murder cases and the permission for a trial in the absence of a Jury, the compulsion on the persons called for Jury duties, the custodial periods, the steps taken for reducing re-offenders, custody plus, the new discretionary powers for the Jury, the role probation agencies in reforming the convicts, the permission for the retrial are some of the new clauses included in the law and generally after three years of enacting the law, there is a need to analyse the effect of it and to which extent it was showing its extra effect than the previous laws. In the backdrop of increased sentences in the last ten years and decrease of the fines and community punishments the deterrence attained by implementing the law is to be discussed.First of all there sho uld be a reason for passing a sentence or giving punishment which reduces crime or offer deterrence. The public protection should also be considered and it was considered in the act. Some Judges or magistrates feel that the act gives a practical tool for improving their decision making capacity.1 A bench which is to present a report does not like to observe the details of the punishment given. But the effort to establish rapport between bench and probation by the act is capable of showing the real positive effect. The bench now is provided with a chance to know the decisions taken at the time of probation. But the process is too complex, but is valuable. Crime and punishment in UK The judges decide the punishments in individual cases. This can be termed as independence of Judiciary. But the independence is not the one that makes an escape from the responsibilities. The sentencers may think at the time of the sentence that the punishment given may help in reducing the crime and offer deterrence. But it is not the whole thing which can reduce and deter crime incidence. There should be provision in the law to make all the agencies of the Justice system work in coordination to bring reform in the convicts and attaining the reducing rate of crime. If the Judges think that just judicial independence is the panacea, then the system will suffer and the purpose is not served. How ever the provision of liaison between the judiciary and the probation agencies is capable of bringing the change in the offenders who commit crime and serve sentences from less than 1 year to more than 2 years. The reduction of crime and deterrence depends upon the factor that up to which exte nt the convict was reformed. Generally the rate of repeating crime in the persons convicted in murder cases will be very less (not nil) as a person convicted for more than 10 years, though not reformed, may loose the capacity of committing the murder. It may not be true in all the cases here it was mentioned to make a point that the reformation is more necessary in the case of the persons sentenced for the period of months to 2 to 4 years. The reformation brought out in these persons can be a tool in hand for the system to reduce the crime incidence and to attain the required deterrence. The Judiciary/probation liaison was provided in the act for this reformation, but the extent of its implementation will result in the range of reformation. But it can be known that the sentencing by the Judges and magistrates in all the levels of the courts increased and the community punishments and fines were decreased,1 telling the fact that the liaison was not working up to the mark or it may ta ke some more time to show its effect. Though the courts of England and Wales have more probability of imposing penalties other than custodies, in the last decade the custodial sentences increased. The community sentences were also resulted in the community punishments.2 In the last ten years the custodial sen