Improvement of Coca Cola Market Decision Making Research Paper

Improvement of Coca Cola Market Decision Making - Research Paper Example The company has a variety of products, and it licenses or possesses more than 500 brands. With is vast empire worldwide the company has grown to become a market leader that is considered one the influential organization in the world. The company has grown from operating within the city of Atlanta in 1886 to operating in more than two hundred nations currently. It has further grown from selling 8 glasses of soft drinks to 1.8 billion bottles a day. Furthermore, the company has over 300 hundred bottling branches and organizations worldwide, which are the link between the company and its customers. The company manufactures syrup that is sent to these organizations to produce the soft drinks that are distributed to the consumers. The company values its customers who sell and consumes its products worldwide and it considers them a significant part of its sustainability process. INTRODUCTION The company focuses on producing light and diet beverages, waters, juice drinks, and coffees, as we ll as tea. It also provides energy and sports beverages, operating in over 200 nations. It has its headquarters in Atlanta, Georgia with around 140 000 employees. The company has been successful in its businesses registering revenues of $35, 119 million in the financial year of 2010. This was an increment from of 13.3% from the previous financial year. The beverage was initially being sold in glasses, but it was later sold in the bottles, first in 1894, to make it portable, and enhanced its distribution to other states.   The tools applied include Affinity Diagrams, Control Charts, and SWOT analysis that have enabled the company to remain relevant in the market and become a leading organization in the production of the non-alcoholic beverages worldwide. ANALYSIS Affinity tool diagram The Coca-Cola Company has managed to dominate the non-alcoholic beverages world because it applies the right decision-making tools concerning its products worldwide. Since the company operates in more than 200 nations, it faces the problem of utilizing a lot of information and ideas, which affect their targeted audience. The affinity tool diagram, comes in handy, in ensuring that large sums of data and information are gathered from ideas of groups, through the process of brainstorming, to ensure that the information is prompted, based on the natural affiliations of the groups 8 Parnell, 2011). The company ensures that it melds the perceptions, ideas, and opinions as well as insights of a faction that is conversant or well acquainted with the modern market changing trends (Hoerl and Snee, 2012). This includes the marketing and advertising segments, who gather the relevant information, which the managerial body of the company, uses to make decisions that affect the investments and marketing strategies of the organization. These decisions are aimed at ensuring the sustainability of the company in the market as well as attaining the maximum possible returns.  Ã‚  

Sentencing Rationales and Plea Bargaining Essay Example | Topics and Well Written Essays - 500 words

Sentencing Rationales and Plea Bargaining - Essay Example One of the reasons why courts exist is to provide justice by ensuring that the punishment an offender is given is proportionate to the crime committed. After claims that unwarranted sentencing occurred in US, the congress decided to ensure justice by coming up with guidelines which were to be used by all courts when it came to criminal sentencing. The Sentencing Act was formulated and passed with the main aim of ensuring that unwarranted disparities which were thought to exist in the judicial systems were eliminated (Stith & Koh, 1993). Retribution which means offering sentencing criminals to serve punishments that are to some extent proportional to the crimes committed plays a major role in sentencing. This is because, the essence of judicial systems is to provide justice and justice means paying a price that is equivalent to the crime committed. The formulation of the criminal sentencing guidelines that have a table with ranges that people who have committed certain crimes should be sentenced clearly shows that retribution forms an extremely strong basis in sentencing. Based on the sentencing guidelines, the crime for which a person is convicted will always form the basic offense level with details of the case further determining the sentence by either subtracting or adding. The alteration in the sentence presented by the base offence depends on the role played by the person and the amount of damage that the person might have caused. For example a robbery will form the base offence with minor details such as whether the person used a gun or shot somebody adding to the sentence while a person who was involved in robbery with violence but played a minor role might end up getting le sser sentence than a person who will be judged to have played a vital role getting a tougher sentence (Stith & Koh, 1993). Plea bargaining is where the prosecutor and the defense counsel come to an